BeAScout.org is a great way for prospective new scouts to find a pack/troop/crew/ship. anyone can search their zip code, and find all the units in their area. Keeping your information updated on BeAScout can help someone looking to join scouting find your unit (& grow your membership).
This link tells you all about how to update you unit’s pin (the marker on the map, and your unit’s contact info). Any of your unit‘s key 3 (unit leader, Committee Chair or Chartered Organization Rep) can update the information.